Fresh Look, Better Build
Ever feel that unique spark when imagination starts taking shape, brick by brick? That’s the core of JMBricklayer, and we’re elevating that experience. We are excited to introduce a major update to our brand identity: discover our redesigned logo, experience our refreshed look and feel, and connect with our meaningful new slogan. JMBricklayer: Layering creativity, focus, and the tangible thrill of accomplishment.
We Listen, We Improve
We’re all ears and love hearing from you! Your amazing feedback directly fuels our excitement to constantly improve and make your JMBricklayer building experience even better. Sparking your creativity and delivering pure building joy – that’s what truly drives us!
Amazon Store Customer Feedback
Old Package Vs New Package
A New Logo That Tells a Better Story
Check out the awesome new JMBricklayer logo! Inspired by the pure fun of building, it bursts with joyful color and features a clean, bold look. It’s fresh, instantly recognizable, and ready for adventure!
Old Logo (Left) vs New Logo (Right)
New Slogan: “Release Stress, Embrace Joy”
Feeling stressed? We get it! That’s why our new slogan is “Release Stress, Embrace Joy!” It’s our core belief: building with JMBricklayer is your perfect escape! Dive in, relax, get creative, and rediscover the simple fun of making something awesome. Let’s build some happiness!
Joy Box
Feeling overwhelmed? Meet the Joy Box – your ultimate stress-buster! It’s packed with fun to help you unwind, get creative, and recharge instantly. Click away the tension, build something amazing, and rediscover pure, simple joy!
Unzip Club
Get ready for the Unzip Club! 🎉 It’s more than a community – it’s a movement to escape stress and unlock awesome creativity! Jump in to build cool stuff, have tons of fun, and celebrate pure accomplishment. Ready to unzip your joy? Join the fun today!
The meaning of each “brick” of our new Logo
Where every block builds a moment of joy.
The building blocks that form the letter “J” perfectly capture the essence of what we do – creating something greater, one piece at a time. The top of the “J” is shaped like a box, symbolizing our “Joy Box” – a core concept designed just for YOU to unlock happiness, peace, and relaxation through the simple act of building.
The way the blocks come together in our logo mirrors how every creation – big or small – helps us build moments of joy and fulfillment.
New Design
New color palette
What’s our new design vibe? Pure energy for YOU! We splashed vibrant Red for passion and Yellow for pure happiness – bringing you instant optimism and fun! Cool Black and White add balance, keeping things sharp and modern.
Uniform Font
We’ve refreshed our look with a sleek new font! Why? To make YOUR experience instantly better – clearer, more engaging, and way more fun! It perfectly matches our vibrant style and “Release Stress, Embrace Joy” mission. It’s all about easy reading and good vibes!
Brand Supplementary Visuals
Say hello to our fun new icons! Each playful symbol is a burst of energy, representing key ideas like creativity, relaxation, and pure fun. Let these vibrant visuals inspire you to create, unwind, and enjoy every moment!
Brand Background Pattern
We’ve splashed our fun new design everywhere! Filled with playful icons and our signature energy, it screams creativity and relaxation. Spot this vibrant pattern across your experience for that seamless, uplifting vibe that’s pure JMBricklayer joy!
Package & Service Upgrade
Not just packaging – It’s your first step into the world of JMBricklayer.
New Card for Free Bricks Replacement
Missing a piece? No worries! Just use the contact info on the card for a FREE, speedy replacement. Plus, enjoy 20% off your next purchase as our thank you! We’re committed to making your building experience smooth and awesome!
New Packaging Seal
Spot our fresh authenticity seal! It confirms your set is 100% JMBricklayer, factory-fresh, and secure. It’s our quality promise for your peace of mind and a super exciting unboxing, every single time!
New Package For Lighting Equipment
This fresh design not only stands out but gives extra protection to keep those delicate light parts super safe.
New Package For Bricks
With a sleek gray design that’s as functional as it is stylish, each bag now clearly shows the numerical sequence of components and features color-coded labels to make it easier than ever to identify the different parts.
We’ve also taken an extra step to enhance safety—adding multi-language warning labels in German, French, Italian, Spanish, Japanese, and English. These labels serve as a thoughtful reminder for parents, highlighting small parts that could pose a choking hazard for children under 3 years old.
New Box Design
Our revamped packaging dazzles with bold Yellow, Red, and Blue, showcasing our new logo and slogan. We designed it for pure excitement and super easy unboxing – get ready for next-level building fun!
New After-sales Cards & Finger Sleeve
We’ve made it easier than ever to get in touch with us by including clear, detailed support information. But the real game-changer is our new Finger Sleeve—designed to keep your fingers comfy during those longer building sessions. Say goodbye to soreness and hello to endless creativity!
Tweezer
We know how frustrating it can be when those tiny bricks slip away or stick together, slowing down your creative flow. That’s why these tweezers are here to help you effortlessly fix mistakes and get right back to building.
Thanks for building with us!
Huge thanks for being part of the JMBricklayer family! This awesome refresh is just one step on our exciting journey together. Our vision? More building joy, less stress, pure creative fun for YOU! Keep those amazing builds coming – share your pics online and tag us!
